Condé Nast France now speaks Mandarin. Starting in mid-August, it will begin publishing a semi-annual lifestyle magazine, called Vogue Travel in France, entirely in the language.
“We realize there is a big potential with Chinese tourists in France,” a Vogue spokeswoman explained.
Marie Pointurier has been named the title’s editor in chief and will continue to head up Air France Madame magazine, also published by the French division of Condé Nast Publications. Meanwhile, Julien Gallico was tapped as the new magazine’s artistic director.
Its content will focus on art of living à la française, covering topics such as fashion, beauty, interior decoration, gastronomy and design.
Some 60,000 free copies are to be distributed in upscale locations, including five-star hotels and department stores, plus cultural spots in the French cities and regions most visited by Chinese tourists, such as Paris, Aquitaine, Côte d’Azur, Alsace and Normandy. Another 10,000 copies will be sold on France’s major international newsstands.
The magazine will be priced at 5 euros, or $6.15 at current exchange. Its spring edition is set to launch in mid-January 2013.